Eleven

• Helping to build a disruptive startup in the thriving Asia-Pacific region
• Experimenting with new techniques to blend Agile and Design Thinking
• Developing a comprehensive design system from scratch

Note: Eleven is currently in stealth mode and has been deployed to a number of beta clients in the Asia-Pacific region.

Eleven is a platform designed for accounting firms and mid-sized companies with advanced accounting needs. Eleven enables accountants to rapidly and accurately transform their documents into accounting entries, to collaborate more efficiently with their clients and to manage the complex accounts of multi-national companies from a single view.

The vision for Eleven is to further expand into a platform of rich value-added accounting services that will help to empower SMEs around the globe to harness the power of their data.

As is customary in the early days of a startup, I supported the Eleven team wearing a number of hats. These included that of a Product Owner for the Agile development team and of a Lead Designer helping to craft the Eleven brand and user experience. The team spanned across Hong Kong and Singapore, placing Eleven's initial focus on serving the fast growing Asia-Pacific market. Helping to build a startup in this thriving environment was truly energising; we co-developed the initial MVP with local- and Top-10 global accounting firms in the region who have now adopted the product for a number of their clients.